"Why use keywords anyway?"
So many people have written me asking why I have an obligatory keyword
section that I thought I'd just explain once and for all via this WebPage...

Simply put, it is one of the easiest methods to improve the ranking of a page
in search results on the major search engines using keywords. By inserting
the right words, chances of getting relevent hits increase dramatically.

There are three most popular methods of adding keywords to a web site:

• Obligatory Keyword Section
  This is normal text added usually to the bottom of the home page.
  The purpose of this is to allow engines such as Alta Vista and
  Open Text to digest these words along with the rest of your page.
  The down side? Any search engine that doesn't capture the entire
  page will overlook your carefully chosen keywords.
  
  NOTE: Many site designers hide the text of these keywords by
  making them the same color as the background and tucking them
  away at the vottom of the page.
  
  
• Meta Tag Keywords
  These are keywords that you actually add to your HTML code. The
  words are not visable on the page (unless you do a View Document
  Source) and are almost always picked up by crusing search engines
  such as Excite or Lycos. The downside is that most engines limit the
  number of characters they allow in that field, so extra words are simply
  ignored.
  
• Search Site Keywords
  Many services, such as LinkStar, allow the submitter of a site to list
  appropriate keywords at the time of entry. Keep a list of words on
  hand to add whenever possible. Again, these services often have a
  meger number of characters alloted to this function, so be sure to
  stack rank your entry so that your punchy power words come first!
  
• Title Field Keywords
  This is a new effect, used mainly by the flesh peddling sites in an
  effort to crawl one more notch up the search engine reports. This
  is accomplished by adding a long list of keywords to the HTML
  tag containing the title of the web page. It is unknown if this is used
  or ignored by most engines, however, it would seem to be an effective
  way to increase hits on engines that allow you to just search through
  URL page titles.

Inputting keywords related to the business or interest you are promoting
can make a difference in the quantity and quality of your WebSite visitors.
Your traffic will increase in direct proportion to the number of people
interested in that particular keyword. Sound like a black art? It is!

• Start with a list of all the words you can think of to
  describe the focus of your site.
  
• Use a Thesaurus, Slang Dictionary, Newspaper, etc.
  to enlarge the list with as much true variety as possible.
  
• ALWAYS include common misspellings and variations
  of keywords!
  
• Repeat the words you want to have a higher priority,
  but do not put them together (ie: guns, guns, guns).
  Many major search engines recognize this repitition and
  won't index it. Instead, spread the repeating words
  throughout the keyword list (ie: guns, holsters, ammo,
  guns, rifles, reloads, dealer, guns).
  
  
• Anytime you make a big change to your site text content
  you need to resubmit to the biggest engines (Alta Vista,
  Open Text, Excite, WebCrawler, etc) so they will drop
  by and index your new "bait."

Sex Sells
Use and Abuse of the
Keyword Concept

I've done a little net investigating of some of the highest traffic sites on the Web.
Here is where keyword blocks are used to great effect to produce often dramatic
upswings in traffic. It's likely to be no surprise that these sex sites are all out to
generate income in as quick a manner as possible.

As for the advisability of using sex site keywords for bait-and-switch purposes,
I leave that to your own sense of ethics. However, I doubt that the demographic
generated by such an action justifies the increase in bandwidth. In short, unless
you are targeting horny users typing with one hand... It's not worth the trouble.
Remember, it's YOUR responsibility to personalize any keyword list you use
so that it accurately describes your site..

An example:
The following block of keywords produces dramatic results and
is a tested traffic generator. Warning... You'd better have at least
SOMETHING that relates to why they cruised by or you'll receive
nasty emails from grundgy sex perverts who have a net connection
solely for the purpose of finding a REAL nude picture of Alicia
Silverstone in bed with Christina Applegate... (yeah, right)

NOTE: The following contains language that may be found offensive by
some. If you are offended by expressions of sexuality then please do NOT
read further. The following keywords are given in an attempt to accurately
portray what is already on the net and in no way represents an endorsement
of any site or implication of any act or activity. All sites portraying nudity
require an affidavadt of age. None of the links listed herein are associated
with this web site in any way, shape or form, either directly or indirectly.


This block interweaves humor with dirty words without getting XXX raunchy:
Were You Searching for Sex, Nakedness, Nudity, Homosexuality, monosexuality, hemosexuality, Bestiality, Molestation of Chipmunks, Sodomy, Cunnilingus, Felatio, Double-Penetration, Sex with Clowns, Sex with Men Dressed Up as Peanuts, Breasts, Oral Sex, Blow Jobs, Blue Jobs, Paint Jobs, Anal Sex, Annual Sex, Oregano Sex, or weird and kinky and strange sex and sexual acts? What about marital aids, vibrators, dildos, sex toys, sex tools, sex tax, orgasms, orange spasms, orgasmic cookies, orgasmically grown vegetables, masturbation, master baking, hard nipples, hard naples, large male organs, large church organs, cybersex, virtual sex, computer sex, albino sex, horny puppets, strippers, stripers, topless girls, moaning women, moping women, g-spots, x-spots, adult materials, adult venerals, intercourse, outercourse, all-in-and-out-and-abouteourse, live nude girls, live rude girls, live nude squirrels, cum shots, gum shots, numb shops, triple XXX rated scratch-n-sniff books, or women who still believe felatio was a character in one of those Shakespeare plays? Is that the only reason you are here? Because there might be lots of nakedness and sex on this site? Is that the kind of perverted, kinky, God-forsaken material that you were looking for? Hmmm.... ( Courtesy, Al Phlipp's Oral Scum Page )

Any other lists of a more sexually explicit nature would simply push the rating
of this page beyond the PG-13+ already granted it by the previous paragraph.
I'm sure that was enough for you to get the general idea.

I will be adding other examples of effective keyword lists as I run across them.
If you have a submission, comment, rant or compliment, email Steve Cox.

Using Keyword Lists | Sex Sells on the Net | Sample Keyword Blocks

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